Coles Fine Flooring – Multi-Location Chapter 11 Liquidation

Bankruptcy Auction Case Study: Cole’s Fine Flooring – Multi-Location Chapter 11 Liquidation

In 2024, Fischer Auction Company was selected to manage the Chapter 11, debtor-in-possession bankruptcy auction of Cole’s Fine Flooring, a well-known Southern California flooring retailer with a legacy spanning decades. This complex case involved the strategic liquidation of assets across three separate locations, each requiring individualized timelines, tailored auction strategies, and court approval.

As Cole’s Fine Flooring began winding down operations, we partnered directly with the debtor and debtor’s counsel to ensure full compliance with bankruptcy court requirements. We navigated the added challenge of operating around a partially open business, crafting an auction strategy that allowed for continued customer access while preparing and lotting thousands of items.

The auctions included:

• Premium inventory such as high-end hardwood, laminate, tile, and luxury vinyl flooring
• Designer area rugs, many large-scale and one-of-a-kind
• Store fixtures, material handling equipment, pallet racking, and displays
• Building infrastructure and surplus assets from a location slated for demolition, including HVAC units, lighting, doors, and architectural salvage items

To drive maximum exposure and strong bidding activity, we implemented a comprehensive marketing campaign combining:

• Targeted email blasts to both Cole’s established customer base and our proprietary buyer database
• Geo-targeted social media ads on Facebook and Instagram
• On-site banners and signage at each retail location
• Listings across high-traffic auction and liquidation platforms

Despite the operational challenges, our team maximized return for creditors by generating significant bidder turnout and achieving strong recovery values across all three auctions. The campaign not only succeeded in liquidating assets efficiently but also demonstrated our ability to execute large-scale bankruptcy auctions with professionalism, transparency, and strategic planning.

This case exemplifies our ability to handle multi-location Chapter 11 auctions, work collaboratively with legal counsel and debtors, and deliver exceptional results through targeted marketing and operational expertise.